Using show notes for better organic reach
Show notes are helpful for listeners and crucial for good performance in search rankings. Here's an overview of what search algorithms are looking for.
April 5, 2023

Hey there, fellow podcast host! As you know, show notes are crucial to the success of our podcasts. They help our listeners get more out of our episodes and also give us a boost in search rankings. So, in this post, I want to dive deep into how we can use show notes to increase our organic reach and make our podcasts even more successful.

First things first, let's discuss what show notes are. Simply put, show notes are a written summary of your podcast episode, along with any relevant links and resources. They help your listeners find important information and links mentioned in the episode, and they also help search engines understand what your episode is about.

When it comes to search algorithms, they're looking for a few key things in your show notes. The first is text content. Search engines love text because it's easily readable and indexable. So, make sure your show notes are written in a clear and concise way that includes relevant keywords and phrases. This will help your podcast rank higher in search results when people search for those keywords.

Another thing that search algorithms are looking for is links. When other websites link to your show notes, it tells search engines that your content is valuable and relevant. So, make sure you're including links to your show notes on your website, social media, and anywhere else your podcast is mentioned.

Finally, remember that your show notes are not just for search engines. They're also for your listeners. So, make sure they're easy to read and understand. Use bullet points, headings, and subheadings to break up your content and make it more scannable. And, don't forget to add some personality and humor to make your show notes even more engaging!

In conclusion, show notes are essential to the success of any podcast. They help our listeners get more out of our episodes and also give us a boost in search rankings. By including relevant keywords and links, we can make our show notes even more effective in reaching a wider audience. So, take the time to create quality show notes and watch your podcast grow. Happy podcasting!

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